The idea for TruJoy Yogurt was conceived when our founder, Charlie Gentry, realized something was missing from the freezer aisle. A self-described health nut, Charlie wanted a natural frozen treat as wholesome and nutritious as the snacks that fueled everything from long days at work to ultramarathons. With the idea in mind for a natural and nutritious frozen treat, Charlie made a list of clean ingredients he could use and outlined a nutrition profile. Then he started experimenting with recipes until he found something that worked. 150 batches later, TruJoy Yogurt was born - we hope you enjoy!