In 2012, what began in my kitchen as a personal snack mission launched as The New Primal. With a desire for better portable snack options, I went to work perfecting the flavors with the hope that others could enjoy them, too. As our company expanded across the country, so did our lineup of high-quality meat sticks. Today, our convenient snacks are made with simple ingredients and plenty of crave-able flavors to keep you satisfied and going strong. Delicious, on-the-go snacking has never been easier. You are what you eat. Choose Wisely.® - Jason Burke