The brand exhibits strengths in areas such as product quality, attractive and effective packaging, and strong customer loyalty. It is well-suited for premium markets and has a notable presence during holiday seasons, making it a good fit for gift baskets. However, the brand faces challenges with high pricing, slow sales in some regions, limited market presence, and issues related to expiration and customer support. Addressing these weaknesses could enhance market competitiveness and improve overall sales performance. A focus on expanding distribution channels and improving pricing strategies may help increase its footprint in the competitive landscape.