Who is Edna? Our name, 'Edna', comes from Cockney rhyming slang, for 'beverage'. 'Dame Edna Everage', rhymes with 'Beverage'.... so, 'Edna' for short. The founders of the company, Nick & Nick, are both ex-pat Brits, so it's a shout out to the Motherland (even though neither are Cockneys). "The name really grew on us, as it's quite old fashioned, and we wanted that vintage feel to our brand." Edna’s cocktails are a line of non-alcoholic, sparkling cocktails, delivering a superior taste, balance & flavour, with an old fashioned charm. Using classic cocktails as our inspiration, each recognisable recipe is carefully small-batch prepared with all natural juices, shrubs, extracts & oils to create complex, structured, characterful adaptations of their alcoholic aliases.