Crafted of all-natural botanicals, Ritual Whiskey, Gin and Tequila Alternatives deliver the flavor, aroma and burn of classic spirits — but without the alcohol or calories. Ritual was started by three friends, two of whom share a bed and a child. We're passionate foodies and damn good cooks, so Ritual started in our kitchens. It took hundreds of iterations to perfect our recipes. We sought guidance from master chefs and held tasting sessions for Chicago's best bartenders. We weren’t satisfied until it tasted, smelled and felt like the real thing.