We are a 100% family-owned company from Los Angeles, CA and we love our dog, Emi Bear, who is the “Big Baby” of the family. As new pet parents, we were concerned with seeing so many dog treats and dog food containing “meat byproducts” and synthetic ingredients like propylene glycol, ethoxyquin, and nitrates. Emi deserved something better.​ Like any other pet parent, we wanted to understand the ingredients in the foods that our pet eats. Our mission is simple: help your dogs live a healthier, happier life for longer. We focus on high quality sourcing and incorporate freeze dry raw nutrition in every product we have to provide the most nutrient dense food for your pets. Thank you for considering our certified minority owned, small business!