In the spring of 2015 the Brown family rolled up their sleeves and got to work on building their dream...a regenerative bison ranch that they could raise their growing family on. Walking away from their careers and risking their entire life savings...unimaginable amounts of old barbed wire was ripped out, massive amounts of brush was cut, hundreds of acres of grass was planted, miles of new fence and corrals were built and after years of blood, sweat and tears the old dairy farm centered around a unique band of glacial hills near Cadott, WI was transformed into the beautiful ICON Ranch where hundreds of bison now roam. Join our family as we come together with other hard working ranchers and the award winning team at Crescent Meats to bring you artisan meats RAISED WITH PRIDE and CRAFTED WITH PASSION. We are excited to introduce ICON Meats! Every family has a story. Welcome to ours.