On a business trip Wyatt tried a homemade shot of fresh pressed ginger and turmeric. He was adding health boosts to his diet and thought, “how can everyone easily get a shot like this?” Wyatt had an idea, but knew he couldn't do it alone... Wyatt teamed up with friends JR and Kyle to bring fresh-pressed immunity to the world. JR brought his background in sales, hustling to get Vive into the hands of customers (even hand-delivering shots from the back of his pickup truck!). Kyle brought his passion for responsible farming and expertise in scaling organic food startups. Together they quickly grew Vive Organic from a humble Southern California family office to an international operation. Inspired by their passion to promote healthy lifestyles to the world, our team of holistic wellness doctors worked to craft the most synergistic balance of fresh pressed superfoods.