Which Brands Are Getting Repeat Orders—and Why?

Sourcing a new brand is always a bit of a gamble—but getting that second order in? That’s the real vote of confidence.

At Cohere Commerce, we track thousands of retailer reviews across categories—from boutique apparel and wellness goods to home decor and gifts. One of the most telling indicators of a successful brand partnership? Repeat orders.

🔁 What Drives a Repeat Order?

From our analysis of verified Cohere reviews, here are the top 5 reasons retailers reorder from the same brand:

1. Consistent Sell-Through

It’s no surprise that brands with high customer demand earn the quickest reorders. But what’s interesting is how quickly retailers are moving—many placing follow-up orders within 30–45 days if the product flies off the shelves.

Look for brands with:

Reviews that mention “sold out fast”

Notes on in-demand SKUs or top-sellers

Data-backed reorder trends on Cohere

“We sell a lot of the Greens and Superfood variety, but the Colostrum and Collagen options are also popular. People come in all the time asking for them, and I know we were completely sold out at one point. “
Angelina, Manager at GNC - Mineral Wells Ave | Brand Reviewed: Bloom Nutrition

Retail Performance Overview:

Bloom Nutrition is performing well across both GNC and Sprouts locations, with strong customer loyalty, especially for the Greens and Superfoods line-Strawberry Kiwi and Berry being top flavors. Its competitive pricing, appealing packaging, and solid flavor profile make it a standout among greens, often outselling brands like Amazing Grass and Ghost. However, there's room to grow with more in-store visibility, expanded sampling, and broader appeal beyond its female-focused branding. The innovative colostrum and collagen SKUs are gaining traction, and unflavored options are increasingly popular for versatility.

2. Reliable Fulfillment

Retailers overwhelmingly point to shipping reliability as a key reason they stick with a brand. Even great products lose their luster if the logistics cause stress or unpredictability.

Top-performing brands offer:

Consistent ship windows

Proactive communication on delays

Accurate tracking and packaging

“The packaging is excellent, and there are no issues with stock or shipping. “
Yeyet, Stocker at Sprouts - La Brea Ave | Brand Reviewed: Fond Bone Broth

“The packaging is great, and we haven’t had any issues with damage or shipping—everything arrives in good condition.”
Christan, Clerk at Sprouts - La Brea Ave | Brand Reviewed: Fond Bone Broth

Retail Performance Overview:

FOND Bone Broth has steady but moderate sales across Whole Foods locations. While its packaging is well-regarded, its higher price compared to competitors like Epic limits its movement. Better placement, in-store displays, and marketing support could boost visibility and sales. Some stores also suggest offering larger sizes to appeal to more customers.

3. Exceptional Customer Feedback

Brands that generate customer loyalty naturally earn more space on retail shelves. Products that spark repeat visits, word-of-mouth buzz, or online engagement drive organic reorder motivation.

Reviews often mention:

Repeat customer purchases

Positive product reviews from store patrons

Social media feedback that feeds the store’s sales

“I recently got a sample of ARMRA, and I know many people buy it because it’s popular on TikTok. “
Sharon, Manager at Sprouts - Austin – South Lamar Blvd. | Brand Reviewed: ARMRA

Retail Performance Overview:

ARMRA continues to perform strongly across Sprouts and Clean Market locations, with the unflavored version consistently leading due to its versatility and price point. While some customers note the product is pricey, most staff feel it’s justified by its quality and steady repeat purchases. Clean Market stores, in particular, report high sell-through and strong customer feedback, especially for immune support. Sampling and clearer in-store education are seen as key ways to further boost interest and differentiate from newer brands.

4. Easy to Work With

Ease of doing business is often the hidden engine behind long-term brand partnerships. Retailers appreciate brands that are communicative, flexible, and quick to solve problems.

Winning brands often have:

Responsive sales or support reps

Simple reorder systems

Quick resolutions when issues arise

“The brand has solid support on the marketing side. There are regular promotions and markdowns that help boost visibility, which is great from a retailer's perspective. “
Mary, Assistant Manager at The Fresh Market - Two Notch Rd | Brand Reviewed: SkinnyDipped

“They’ve sent us shippers and smaller displays, which help a lot with visibility and presentation. It’s not over the top, but it’s enough to give the product a little extra push on the floor. “
Jose, Manager at Sprouts - Fresno | Brand Reviewed: SkinnyDipped

Retail Performance Overview:

SkinnyDipped has shown steady sales across various Fresh Market locations, with consistent customer interest and solid movement, particularly in flavors like Dark Chocolate Cocoa and Lemon Bliss. Best-selling products generally feature dark chocolate almonds, and the brand's eye-catching packaging and premium pricing strategy have proven effective in drawing attention.

While the product performs well overall, there are some concerns regarding pricing being considered high by certain customers, and promotional efforts could be ramped up further to boost visibility and sales in stores with lower movement.

📈 Standout Categories for Reorders in 2025

Based on review trends this year, the following product categories are showing especially high repeat-order volume:

Beauty & Wellness (personal care, supplements)

Snacks (gluten-free, functional, vegan)

Whether you're hunting for high sell-through rates, flawless fulfillment, or fan-favorite products, the brands retailers keep coming back to often share the same traits: consistency, reliability, and buzz.

For more brands across these top-performing categories, head over to Cohere Commerce.

Let the reorders speak for themselves.