The Magic of Packaging: Brands with the Best Eye-Catching Designs

Packaging isn’t just a container—it’s a silent salesperson. The right design grabs attention, tells a story, and makes a product irresistible. Some brands have mastered this art, turning their packaging into a key part of their success. Here’s a look at the ones that stand out on the shelf.

Mary & Jane

Mary & Jane is a woman-owned microdose edibles brand, crafting fast-acting, uplifting treats for everyday enjoyment. Their signature Sunny Melts feature 1mg of THC, allowing for a controlled, buildable experience. Infused with a unique blend of kanna and cannabis, their edibles are designed to enhance your daily routine with a balanced, elevated state of being.

Retail Performance Overview:

Mary & Jane products generally receive positive feedback for their quality, packaging, and innovation. While pricing and limited product variety are noted as challenges, stores report steady sales, with loyal customers appreciating the convenience and unique low-dose melts. Some locations also mentioned that marketing and promotional efforts could be improved.

Tilden

Tilden is an award-winning, female-founded brand offering non-alcoholic, pre-made cocktails with unique flavors, no added sugar, and low calories. Their mission is to bring people together through taste and discovery, offering sophisticated drinks without the mind-altering effects of alcohol.

Retail Performance Overview: Tilden products, especially Lacewing, are well-liked, though Tandem sells slower due to its unique taste and higher price. Some retailers face challenges with refrigeration and shipping delays, affecting inventory. Offering smaller sizes and samples could help boost sales, particularly in smaller stores and restaurants like Toscana Italian Restaurant and Soulberry Coffee Roasters.

Snoozy

Snoozy offers THC-infused gummies for sleep, stress relief, and wellness, made with all-natural ingredients. Their products are vegan, lab-tested, and made from USA-grown hemp. Snoozy also provides premium bedding for a complete wellness experience.

Retail Performance Overview:

Snoozy Gummies are popular across multiple locations, with bestsellers like Sleep with Benefits and New Morning Highs. Customers appreciate the quality, consistency, and effective blends for sleep and relaxation. While packaging is praised, some suggest smoother tastes and larger milligram options. Despite slightly high pricing, they remain a top choice with repeat customers.

Diaspora Co.

Diaspora Co. is a spice company dedicated to fair trade, sourcing spices directly from partner farms and paying farmers 3-5 times the commodity price. They freshly mill and blend each spice for optimal flavor and potency. Their mission is to build a better spice trade through direct sourcing, supporting small family farms with fair compensation.

Retail Performance Overview:

Diaspora Co. products are generally well-received across various locations. While newer to some stores, they’re gaining traction, particularly among customers familiar with the brand. Packaging is highly praised, though pricing is seen as slightly high. Sales tend to pick up in specific seasons or with informed customers. Some stores plan to expand their selection to increase visibility and drive more interest.

Heraclea Food Co.

Heraclea Food Co. is a family-owned, sustainably-focused olive oil company from Turkey. They prioritize ethical production, transparency, and environmental sustainability. With a commitment to traditional olive oil production methods, Heraclea emphasizes social responsibility and sustainable practices. Their oils are crafted with care, ensuring both quality and environmental stewardship.

Retail Performance Overview:

Heraclea Food Co. olive oils generally perform well across various stores, though sales are steady rather than strong. The packaging is often highlighted for its upscale design, helping it stand out on shelves. Pricing is seen as mid-range, which may limit its appeal compared to more affordable options. While not a top seller, the brand’s premium positioning works well, particularly around the holidays when people seek higher-end products. Customers appreciate the quality, though lack of in-store demos or samples could be hindering potential sales.

Packaging is a brand’s first impression, and these standout companies know how to make it count. From sleek designs to meaningful stories, their packaging grabs attention and leaves a lasting impact.

If you're looking for more brands with amazing packaging, visit Cohere Commerce for a curated selection across various categories!