This 4th of July, customers aren’t just looking for fireworks—they’re hunting for flavor, fun, and feel-good picks. Whether you’re setting up a store display or planning your own backyard BBQ, these brands are retailer-approved winners.
At Cohere Commerce, we track how CPG brands are actually performing in stores—and these five are built to shine this Independence Day:
🍗 Kosmo’s Q – Grilling’s Best Friend
With championship-level rubs, sauces, and injections, Kosmo’s Q is a must-stock for any store prepping for backyard grill season.
Retail Performance Overview:
Kosmo’s Q performs well across retailers, especially during barbecue season, with strong customer loyalty driven by quality, flavor variety, and standout packaging. Top sellers include Dirty Bird, SPG, and seasonal brines. Pricing is on the premium side but generally accepted for the quality. Stock availability is reliable with minimal issues. However, the brand rarely provides demos or samples, which many stores say could boost sales further. Overall, Kosmo’s Q is a solid, high-quality option for retailers targeting barbecue shoppers.
🌞 Freaks of Nature – Skincare for Summer Days
With moisturizers and sunscreens designed for outdoor use, Freaks of Nature helps customers protect their skin while celebrating in the sun.
Retail Performance Overview:
Freaks of Nature is performing well across premium surf, wellness, and outdoor stores. SPF 30 and 50 sunscreens are top sellers; customers praise clean ingredients, packaging, and effectiveness. Some mention high price, but most find it justified. The after-sun and moisturizer also gain traction, though a face stick is in demand. Restocks are consistent, and shelf placement plus Slater’s name help drive interest.
🍷 Juliet – Rosé in Style
Juliet’s beautifully packaged, sustainably made wines are picnic-perfect and designed for summer sipping.
Retail Performance Overview:
Juliet wines have seen mixed performance, with the rosé consistently the best seller across most locations, while other varieties lag behind. Many stores report slow movement and limited customer demand, though a few—like Providence and Ben’s—have had to reorder due to stronger traction. Packaging is generally seen as decent but bulky, and pricing is often cited as a barrier. Overall, it's a niche product with seasonal appeal, doing best in stores with customers open to boxed or alternative-format wines.
🧀 Flackers – Clean, Crunchy Snacking
These flaxseed crackers are packed with nutrients and flavor—great for lake trips, picnics, and snack tables.
Retail Performance Overview:
Flackers sell steadily but are not top performers, with most stores reporting moderate movement and limited customer excitement. The packaging has improved and generally stands out, while pricing is seen as fair but not a strong value. Quality is considered decent to good, especially for health-conscious shoppers. Stock availability is consistently reliable. However, the brand lacks in-store marketing—no demos, samples, or real promotional support—which retailers agree could help increase visibility and sales in a competitive snack category.
💧 Voli Wellness – Hydration That Moves
A hydrating, clean drink mix packed with superfoods like Coconut Water and Sea Moss—perfect for keeping customers refreshed during 4th of July celebrations.
Retail Performance Overview:
Voli Wellness sells steadily in gyms and health-focused stores, praised for taste, price, and convenience. Top sellers include Strawberry Lemonade. Packaging and supply are solid, though some suggest minor design tweaks. Slower in low-traffic or non-fitness stores, but overall reception is strong.
Ready to see how these brands are performing near you?
Don’t rely on hype—rely on real retailer insight. At Cohere Commerce, we bring you authentic, store-level feedback so you can make smarter decisions this holiday and beyond.
Explore more reviews, spot trends early, and stay ahead of the shelf.
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