The relationship between brands and retailers is everything. It’s how shelves get stocked, trends hit the market, and customers discover their new favorite products. But behind the scenes? It’s not always smooth sailing.
Many brands feel misunderstood or overlooked. Many retailers feel overwhelmed and cautious when sourcing new vendors. There’s a disconnect — and that’s exactly where Cohere Commerce steps in.
Let’s break down what brands wish retailers knew… and how Cohere is helping to build stronger, smarter, and more transparent partnerships on both sides.
1. We’re More Than Just a Pretty Logo
Brands pour their heart into product quality, customer experience, and values — yet too often, they get reduced to a line sheet or a polished Instagram grid. What they really want retailers to understand is:
“We’ve got a story. We’ve got substance. We’re more than a trend.”
How Cohere Helps:
Cohere allows retailers to dig deeper, with detailed brand profiles, product info, and — most importantly — peer reviews from other retailers. You’re not just browsing. You’re learning from real experiences.
2. Communication Should Be a Two-Way Street
Many brands wish retailers would communicate more openly — about timelines, feedback, order expectations, or even why they passed on a partnership.
“Help us improve. Help us meet your needs.”
How Cohere Helps:
Cohere creates an easy channel for transparent, two-way interaction. No more chasing emails or guessing. Brands can get constructive feedback, and retailers can build relationships that actually feel… human.
3. We're Open to Collaboration, Not Just Transactions
Today’s top-performing brands often have marketing support, merchandising ideas, and even flexible terms — but retailers rarely ask.
“We want to grow with you, not just sell to you.”
How Cohere Helps:
Through peer reviews and brand insights, retailers can see which brands go the extra mile — offering collabs, co-marketing, or exclusive product drops. It’s not just about sourcing; it’s about synergy.
4. We Want to Work With the Right Retailers
Believe it or not, brands are choosy too. They want to align with retailers who understand their mission and reach their target customers.
“It’s not just about getting in stores. It’s about getting in the right stores.”
How Cohere Helps:
Cohere helps ensure that fit goes both ways. Retailers can discover brands that align with their audience, aesthetic, and values — and brands can connect with retailers who genuinely "get" them.
5. Vendor Sourcing Shouldn’t Be This Hard — For Either of Us
Both sides feel the pain of outdated sourcing methods — spreadsheets, cold emails, endless back-and-forth. It’s inefficient, and honestly? It’s burning people out.
How Cohere Helps:
Cohere simplifies everything. Retailers can discover, compare, and connect with brands on a single platform — backed by real reviews, not just slick sales pitches. It’s effortless vendor sourcing that saves time, reduces friction, and builds trust.
✨ Bridging the Gap, One Connection at a Time
Retailers and brands need each other — but too often, they’re working in silos. At Cohere Commerce, we believe in building a world where trust, transparency, and shared success are the norm.
By giving retailers the tools to discover high-quality brands through peer insight, and empowering brands to showcase what makes them unique, we’re not just closing the gap — we’re turning it into a bridge.
Ready to make your next vendor relationship your best one yet?
👉 Join Cohere Commerce today and source smarter.