When selecting the right brands for your store, retailer feedback is just as crucial as customer feedback—if not more. While customer feedback provides valuable insight into how a product is received in-store, retailer feedback is often the deciding factor when it comes to choosing which brands to carry and how they perform in your store.
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The Importance of Retailer Feedback
- Operational Compatibility: Retailers have firsthand knowledge of how a product fits within the store’s overall operations, from shelf space to pricing strategies. They can identify whether a brand aligns with the store's image, target audience, and operational goals.
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- Sales and Stock Management: Retailers closely monitor how products sell and how quickly they move off the shelves. If a brand is underperforming, retailer feedback can highlight whether it's due to product placement, customer demand, or other operational factors. This helps determine whether it should stay in the store or be replaced by another product.
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- Vendor Relationships: Retailer feedback about suppliers and vendor support can reveal challenges with product availability, delivery times, or pricing consistency. A smooth and reliable partnership with the vendor is often critical to a brand's long-term success in your store.
Customer vs. Retailer Feedback
While customer feedback provides insights into how a product is perceived and used by shoppers, retailer feedback takes it a step further by evaluating how well a brand fits with the store’s goals and operations. Retailers play a key role in curating products based on their unique understanding of customer demand, operational challenges, and business objectives.
Make Smarter Decisions with Cohere Commerce
Using Cohere Commerce, retailers can access verified B2B wholesale product reviews and powerful retail insights to make informed decisions about which brands to carry. By combining both customer feedback and retailer insights, you can curate a selection of products that align with your store’s vision and meet the needs of your customers.