TikTok Made Me Buy It... But Did Anyone Else?
If you’re a retailer, chances are you’ve heard a customer mention Poppi, Olipop, Bloom Nutrition, or ARMRA — all brands that have exploded on TikTok with millions of views and influencer shoutouts.
But here’s the real question: Do these viral brands actually perform once they hit the shelf? Or are retailers left sitting on stock that only moved in the For You Page feed?
At Cohere Commerce, we analyze verified retailer reviews to help you source smarter. Here’s what store owners are saying about these TikTok-famous brands — and what it means for your buying strategy.
🔥 The TikTok Halo: What Makes These Brands Blow Up?
Each of these brands hit a nerve on social media:
- Poppi & Olipop: Better-for-you sodas with nostalgic flavor and gut health benefits — made viral by health-conscious influencers and bubbly fridge restocks.
- Bloom Nutrition: Eye-catching greens powders and wellness content with influencer-backed transformations.
- ARMRA: A science-forward colostrum supplement positioned as a biohack for immunity and longevity — boosted by niche wellness creators.
They nailed content, storytelling, and aesthetic — but those things don’t guarantee success on the shelf.
🧾 What Retailers Are Really Saying
Cohere Commerce reviews reveal a deeper picture: while these brands generate foot traffic, their in-store performance depends on more than just hype.
Poppi
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Retail Performance Overview:
Poppi’s retail success is further amplified by strong brand visibility on TikTok, which several retailers indirectly credit for driving product interest and sales—especially among younger, health-conscious consumers. Although not always explicitly mentioned by name, the social media buzz has created a ripple effect, contributing to repeat purchases and a growing customer base that already knows the product before encountering it in-store. This organic digital exposure fills part of the gap left by the brand’s limited in-store demos or sampling. Stores have noted that Poppi often “sells itself,” a likely outcome of viral TikTok trends and user-generated content highlighting its benefits, flavor variety, and functional ingredients.
Olipop
Retail Performance Overview:
Olipop is performing exceptionally well across multiple Sprouts Farmers Market locations, with consistent positive feedback on its quality and sales. Customers rave about the flavors, especially Crisp Apple and Cream Soda, with many stores restocking daily due to high demand. TikTok has also contributed to its popularity, as several customers mention discovering Olipop through the platform and praising its healthier, probiotic soda alternative. Despite some challenges with competition, Olipop stands out for its unique flavors and strong in-store presence.
ARMRA
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Retail Performance Overview:
ARMRA’s popularity is frequently attributed to its presence on TikTok, with several store managers noting that customers often purchase the product after seeing it on social media platforms. For instance, some customers are drawn to ARMRA because it’s trending on TikTok, even when other brands, like Ancient Nutrition, are preferred for their quality and ingredients. The product’s strong social media presence seems to generate initial interest, although the effectiveness of TikTok-driven sales is mixed across different locations. Many staff members mentioned that social media, particularly TikTok, plays a significant role in driving awareness and customer curiosity about ARMRA.
Bloom Nutrition
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Retail Performance Overview:
Bloom Nutrition is gaining traction at GNC, especially for its greens products, which are popular for their flavor and affordability. TikTok has played a significant role in boosting awareness, particularly for younger customers. Many locations, like Ft. Lauderdale, noted that customers specifically seek out Bloom after seeing it on TikTok. While it competes with brands like Amazing Grass and Huel, Bloom’s pricing and trendy appeal give it an edge. Some stores suggest adding more flavors or larger sizes to further drive interest.
What Retailers Can Learn
1. Hype Can Drive Discovery — Not Always Sales
Virality builds awareness, but your in-store customers still want a reason to buy right now. If they’re unsure or if pricing feels off, they’ll walk.
2. Shelf Appeal Matters More Than Screen Appeal
Some of these brands look great in UGC but lack presence on a physical shelf. Think: small labels, unclear benefits, or high price points without strong storytelling.
3. Ask the Right Questions Before You Stock
- Will this product resonate with your customer demographic?
- Does the brand support retailers with assets, samples, or education?
- What do other retailers say about actual sell-through performance?
How Cohere Commerce Helps You Cut Through the Noise
Cohere Commerce gives you access to authentic reviews from real retailers. Before you stock your shelves with a TikTok-famous product, check what other stores are saying about:
- Sell-through speed
- Customer feedback
- Brand support
- Reorder rates
That way, you can make decisions based on real-world retail performance — not influencer hype.
Join the Conversation
Leave a review on Cohere Commerce and help fellow retailers avoid overhyped flops — or discover the next breakout winner.
