It's time for a new era of drinking and getting buzzed! Driven by a relentless curiosity around the psychology and underlying motivations of why humans decide to "pick up a drink," Fay Behbehani (Founder and CEO) recognized a crucial gap in the market of alcohol-free products – the absence of a truly captivating sensory experience that transcends mere taste. Because we don't need to consume toxic chemicals like alcohol or synthetic soft drinks that harm our bodies to enjoy socializing or keep grinding at work. We can shift how we feel, enjoy doing it, and, ultimately, watch the ripple effects those healthier choices have throughout our entire lives—with Bonbuz.