NOPE’s creator, Beth Ann, asked herself: How can I make a “booze free” lifestyle more fun and flavorful for close friends and family in recovery? Will club soda and lime be a satisfying sub for booze? NOPE Do I like slinging fresh botanicals in zesty recipes over ice, and blending them to perfection non stop while hostessing? NOPE The tough repetition of formulating alternative cocktails, sip after sip, party after party was so uncanny, it had to be canned. Doesn’t a wildly delicious Alt tail with zero chance of the spins sound so good? YEP Detox time? Maternity moment? Sober curious? Sober sober? NOPE is the cocktail alternative everyone can sip over ice or straight from the can.