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MUD\WTR

87/100
Cohere Score (Retailer Trust Index)
RTI measures how a product performs in its category by factoring in its rating, number of reviews, how recent they are, the types of retailers, and the company's size.
Beverages
Energy & focus without the jitters. On a mission to create healthy minds through healthy habits feat. The Original, Matcha, Turmeric and Rest.
97% retailers recommend this brand
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Brand Story

Shane Heath, the founder of MUD\WTR, struggled with anxiety and depression from a young age and sought to improve his mental health after a friend's tragic death. While working in tech startups, he found that excessive caffeine worsened his anxiety and sleep issues. After a transformative art residency in Goa, India, he embraced healthier habits and created MUD\WTR by blending cacao, masala chai, adaptogenic mushrooms, and spices. Launched in 2018, MUD\WTR aims to redefine coffee culture and promote mental well-being, with products now available in over 500 Target stores and international markets. Heath's journey from a burned-out employee to a successful entrepreneur reflects his commitment to enhancing mental health through innovative, mindful products.

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Social Good
Organic
All-Natural
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Overall Rating
4.1(38 Reviews)
97%
Retailers recommend this brand
Category:
Beverages > Other Beverages
Coffee
Established:
2018
Website:
https://mudwtr.com/
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