Hella Cocktail Co. was established in 2011 by three curious friends, Jomaree Pinkard, Eddie Simeon, and Tobin Ludwig, who share a love of gathering, celebration, sharing knowledge, and of course, craft cocktailing. Hella is a brand that makes botanically-inspired mixers and bar-quality beverages with all real ingredients and no fake stuff, ever. At Hella, we believe that when a celebration lacks options across the spectrum of modern imbibing, people may feel unable to show up authentically. Hella's purpose during any occasion is to offer an elevated choice for all, always — so that all feel comfortable and confident when raising their glass. Hella is proudly minority-owned and community grown.