Fast-acting hydration so you can make it happen. Our brand is rooted in science; when our co-founder John was studying Biology at the University of Oxford he was struggling to stay energized through the intense semesters. Chugging gallons of water to stay hydrated not only was unpleasant, it was ineffective. So he read up on the science of hydration and electrolytes, and learned how you could use hydration to feel at your best every day. Along the way, he met his now co-founder Jai, who was working long hours and pursuing his MBA, looking for ways to drink less caffeine but still be a high performer at his work and studies.