The brand demonstrates strong attributes such as attractive and beautiful packaging, high customer appreciation, and a product quality that results in repeat purchases and high demand. However, it faces significant challenges with pricing strategy, distribution issues, and market saturation leading to poor sales performance. To strengthen its position, the brand should focus on competitive pricing adjustments, expanding distribution channels, and enhancing customer education to mitigate dissatisfaction. By addressing these areas, the brand can leverage its strengths in packaging and product quality to capture a larger market share.