Non-alcoholic (NA) drinks are hot and soaring, with NA beers growing 29.7% annually, and big brands are seizing the trend - claiming their stake in the growing market.
Who has joined the NA revolution?
According to a report in The Globe and Mail, many well-known beverage brands are expanding their portfolios to include NA options. This shift is in response to the growing demand from consumers who, whether for health, lifestyle, or personal reasons, are seeking out alcohol-free alternatives.
Some of the popular names leading the booze-free charge include:
- Seedlip: The world’s first distilled non-alcoholic spirit, Seedlip offers three unique blends. Their latest creation, dubbed Seedlip Notas de Agave, is a must-try. It brings together the rich flavors of agave, lime, and tropical fruit, offering a refreshing twist. Seedlip has been embraced by the world’s best bars, restaurants, hotels and retailers across the globe.
- Heineken: A household name in the beer industry, Heineken has launched Heineken 0.0, an alcohol-free beer that maintains the brand's traditional, full-bodied taste. Heineken markets and sells its beer products under the various regional, local and specialty brands such as Amstel, Desperados, Sol, Tiger, Tecate, Red Stripe and Birra Moretti.
- Gordon’s: Known for its high-quality gin, Gordon's has introduced an alcohol-free version of its London Dry gin. It perfectly replicates the aromatic juniper-led taste. Gordon’s continues to be distributed by Distell under licence from Diageo in South Africa, Botswana, Lesotho, Namibia and eSwatini while Diageo distributes the London Dry Gin in the rest of continent.
- Luna Bay: A company that specializes in hard kombucha has introduced a new line of zero-percent tea mocktails. The range includes flavors like Hibiscus Lavender and Peach Ginger. Luna Bay is an independent distributor focused on quality, craft producers - serving Massachusetts and Rhode Island. However, they have expanded their availability and offerings across retailers nationwide, including Target, Marianos and more.
- Pernod Ricard's Seagram's 0.0%. A French company's inaugural non-alcoholic offering, serving as a refreshing alternative to traditional gin. Designed with consumer trends towards moderate alcohol consumption in mind, it maintains the essence and flavor of gin, offering a balanced option without sacrificing taste.
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- Molson Coors Roxie Non Alcoholic canned cocktails. Molson Coors is set to introduce Roxie, a new line of non-alcoholic canned cocktails, to the U.S. market. Comprising of three distinct variations, Rox key addition to Molson Coors' expanding 'Beyond Beer' portfolio. Roxie aims to provide a refreshing, ready-to-drink cocktail experience without the alcohol content. The company distributes its products through on-premise and off-premise channels that include bars, restaurants, convenience stores, grocery stores, liquor stores, and other retail outlets.
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New vs. Big brands?
Non-Alcoholic Drinks Market: Underdogs vs Giants
In the bustling market of non-alcoholic drinks, where capital continues to flood in, the real challenge lies ahead for the young, fresh-off-the-block brands facing off against traditional, well-established companies.
It's a spirited showdown, and all eyes are on the underdogs – will they rise above with their innovative ideas and boundless enthusiasm?
Do you think the big brands provide better quality or do you like unique, smaller brands?
Here's to a January that's dry, delightful, and full of flavor!
