Consumers today crave more than just products—they want a connection. CPG brands that tell a story can create that bond, and it can lead to more sales for your store. Here’s why:
1. Builds Emotional Connections
Brands with a compelling story connect with customers on a deeper level. When people feel aligned with a brand’s values, they’re more likely to buy.
A Great Example: Ciao Pappy
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Ciao Pappy is inspired by the founder’s grandfather, evoking warmth and tradition in its authentic Italian pasta sauces. The name, “Pappy,” reflects family cooking passed down through generations, creating an emotional connection with consumers who value comfort, authenticity, and quality ingredients in their meals.
2. Creates Brand Loyalty
A great brand story keeps customers coming back. If they resonate with the mission, they’re more likely to become repeat buyers.
A Great Example: All The Bitter
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All the Bitter was created to elevate cocktail culture by offering premium, innovative bitters with bold flavors. The brand was founded to make bitters more accessible and approachable for both bartenders and home mixologists. With high-quality ingredients and unique flavor profiles like Orange, Lemon, and Aromatic, All the Bitter encourages experimentation and enhances the art of mixology, building a loyal following among cocktail enthusiasts.
3. Helps Your Store Stand Out
In a crowded marketplace, a unique story can set a product apart, attracting attention and making your store feel special.
A Great Example: Pentire Drinks
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Pentire stands out with its unique, botanically-driven non-alcoholic spirits made from sustainably sourced plants. Its premium, alcohol-free option appeals to health-conscious consumers seeking sophisticated, flavorful drinks. The sleek, minimalist packaging with botanical illustrations highlights its natural, high-quality ingredients, giving it a luxury feel that catches the eye on store shelves.
4. Sparks Conversations
Great stories get people talking. When customers share their excitement, it helps spread the word and bring in new shoppers.
A Great Example: BelliWelli
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BelliWelli sparks conversations by offering gut-friendly, probiotic-rich snacks that combine health and taste. With its unique focus on digestive wellness, the brand encourages discussions around gut health, food sensitivities, and healthy indulgence. Its fun, bold branding and delicious cookie bars make it easy for consumers to share their experiences and recommend the brand to others. BelliWelli isn’t just a snack—it’s a conversation starter for those passionate about health, wellness, and better food choices.
Final Thought: Stories Sell
Stocking CPG brands with stories doesn’t just add variety—it builds loyalty, attracts attention, and boosts sales. So next time you’re choosing a brand, think about the story it tells. 🌟
Find your next bestseller with Cohere Commerce—your shortcut to trending, must-have CPG brands!
