Aguas Locas has a positive reputation and high demand, with popular watermelon products and a good product variety, which are strong selling - points. However, it faces issues like frequent stockouts, limited availability, and lower cucumber sales. The market preference shift and packaging change uncertainty also pose risks. Category managers should prioritize improving the distribution network to ensure stock reliability and meet high demand. Regarding the packaging change, conduct market research to minimize uncertainty. To boost cucumber product sales, develop targeted marketing strategies. By leveraging the brand's positive reputation and popular products, these adjustments can enhance the brand's shelf performance and market share.