Akasha Superfoods has some notable strengths such as positive customer feedback, especially for Sea Moss Gel jars, competitive pricing in certain products, and trending on TikTok. The convenient packets and consistent sales of gel packets also show potential. However, the brand faces significant challenges including low visibility on the shelf, limited marketing support, and high prices that act as a barrier for some customers. To improve, category managers should focus on enhancing shelf placement and packaging to increase visibility. They should also invest in marketing, create sample packs, and provide educational materials. Adjusting pricing strategies for less - popular products could also boost sales and market share.