Ava's Pet Palace shows promise as an innovative brand with growth potential in the pet industry, being an entrepreneurial endeavor with USDA Organic and limited - ingredient treats. However, it faces several challenges. The lack of participation in the Pets Plus magazine Sample Box program limits its exposure. There's a need to expand product offerings to attract more customers. Social media marketing is absent, which could drive awareness. Palatability issues and low repeat sales are major concerns. Category managers should encourage the brand to join industry sample box programs and invest in social media marketing. They can also work with the brand to improve product taste and expand the product line to enhance its market position and increase shelf performance.