BARIS offers a unique and innovative product with a popular original flavor using handpicked raspberries from Patagonia and fine chocolate, which has attracted regular customers. Its beautiful packaging also adds to its appeal. However, it suffers from a lack of store and marketing support along with high prices relative to peers and occasional stock availability issues. To improve its performance, BARIS should enhance in - store promotions and signage, offer more sampling programs, and review its pricing strategy to ensure better perceived value for consumers. Retailers could work with BARIS to optimize its shelf placement and ensure consistent stock levels to capitalize on its unique selling points.