Bawi Agua Fresca, an authentic Mexican drink with a modern twist, shows significant strengths. Its competitive pricing, community approval, and high customer loyalty contribute to strong sales. The popular flavors and attractive packaging also enhance its market appeal. However, the brand faces challenges such as limited distribution, flavor inconsistencies, and a lack of product options. To improve shelf performance, category managers should focus on expanding the distribution network, addressing flavor issues, and introducing new packaging and product options like four - packs. This will help the brand stand out in the market and capitalize on its existing strengths to overcome weaknesses.