Better Than Booze is a niche, award - winning non - alcoholic beverage brand with strong market potential. Its niche focus and specific audience appeal allow it to target a well - defined customer base, which is reflected in high customer preference, quick sell - outs, and good store performance. The reasonable price, fine packaging, and ideal size also contribute to its success. However, the brand suffers from limited flavor and size variations. Retailers should work with the brand to expand flavor options and introduce more size choices to increase its appeal to a broader customer base. By leveraging its niche market position and customer loyalty, the brand can further enhance its market share and shelf presence, capitalizing on the growing demand for non - alcoholic craft cocktails.