CauliPuffs has notable strengths with its cute packaging that can enhance shelf visibility and a good texture, along with unique flavor profiles featuring vegetal undertones, which can set it apart in the gluten - free snack market. However, it's in the experimental phase and has limited flavor options. To improve retail performance, the brand should focus on expanding its flavor range to attract more customers and increase repeat purchases. Retailers can support the brand during its experimental phase by providing prominent shelf space to boost its market position and help it gain more consumer attention. This will help the brand capitalize on its strengths and overcome its weaknesses, leading to better sales and a stronger presence in the grocery category.