Clio Snacks shows promise in the yogurt market with its attractive packaging, reasonable pricing, diverse flavors, and consistent sales, leading to high customer satisfaction. The brand has also carved a niche with a unique concept and benefits from good distribution. However, it faces challenges such as low brand awareness, high regular prices leading to slow sales, and expiration issues. To enhance its shelf performance, Clio Snacks should increase sampling and marketing efforts to boost brand awareness. Adjusting pricing strategies, especially reducing regular prices or increasing the availability of TPRs, could also stimulate sales. Additionally, better inventory management can help mitigate expiration issues.