Copina has several strengths that can help mitigate its weaknesses in the grocery market. Its high product quality with a good taste and eye - catching packaging can attract customers despite low awareness due to lack of marketing efforts and slow powder sales growth caused by poor visibility and low familiarity. The brand also has effective recommendations which can boost its market share if combined with better promotional strategies.Retailers should focus on improving Copina's distribution reliability by ensuring timely shipments and addressing potential delays promptly to maintain consistent stock levels on shelves for popular varieties like gels with high demand.To enhance market penetration further among price - sensitive consumers who are aware of its reasonable pricing for some products but still deterred by overall high prices at times, more targeted promotions could be implemented using available sample provisions as incentives.Category managers should work closely with Copina to improve powder format visibility through better shelf placement while refreshing the packaging design periodically to keep it appealing over time.