Droosh, a brand offering traditional Indian ingredients for untraditional cooks, has notable strengths in product quality and strong flavor, which can attract consumers seeking bold taste experiences. However, it faces challenges with packaging issues and excessive spice levels. To enhance its retail performance, the brand should invest in improving packaging to increase shelf visibility and sustainability. Additionally, it could adjust the spice levels to appeal to a wider consumer base. Leveraging its product quality can help mitigate the impact of these weaknesses, and by making these adjustments, Droosh can strengthen its market position and drive better sales in grocery stores.