Fancypants Baking Co. offers well - sized cookies in a popular Chocolate Chip flavor, which can drive sales, especially when on sale. However, the brand faces tough competition, lacks visibility, and fails to stand out. To enhance retail performance, category managers should focus on increasing shelf visibility through strategic placement. Implementing in - store demos can introduce the brand to unfamiliar shoppers and highlight its clean, nut - free ingredients and plant - based dyes. Pricing strategies during sales can be optimized to gain an edge over competitors. Leveraging the popular flavor, the brand can expand its product line to create more differentiation and build market dominance.