Host Defense Mushrooms

84/100

100% retailers recommend this brand

Overview

Online presence

Products

Reviews

Similar brands

Retailer intelligence

Market signals

Landscape

Host Defense Mushrooms

84/100

100% retailers recommend this brand

Host Defense Mushrooms, founded by Paul Stamets, produces certified organic, non-GMO, vegan, and gluten-free mushroom supplements in multiple formats including capsules, powders, and gummies to support various aspects of human and pet wellness.

Organic

Vegan

Olympia, Washington

hostdefense.com

Overview

Online presence

Products

Reviews

Similar brands

Retailer intelligence

Market signals

Landscape

Host Defense Mushrooms

84/100

100% retailers recommend this brand

Herbs & Functional Foods

Supplements

Supplements & Vitamins

Organic

Vegan

Herbs & Functional Foods

Supplements

Supplements & Vitamins

Organic

Vegan

Overview

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Basic information

Category

Herbs & Functional Foods, Supplements, Supplements & Vitamins

Company type

Private

Established

2009

Location

Olympia, Washington

Social media

Across these trends

Breakout

100 vendors

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Immunity Mix

A blend to support the immune system, especially for active individuals. Limited market demand currently.

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Tremella Mushroom

A natural health supplement known as Snow Fungus. It has anti - inflammatory and antioxidant properties, appealing to consumers interested in natural health and traditional medicine.

Retailer reviews

What retailers are saying on reviews

Quality

4.7

Positive

Pricing

4.1

Packaging

4.6

Positive

Marketing Support

3.7

Positive

In-Stock

4.6

Innovation

4.2

Positive

AI generated from our retailer reviews

Generated on September 19th, 2026

Featured reviews

Not enough data.

Latest Reviews

Not enough data.

Retail intelligence

Retail Trust Index

84/100

Top 99.13% In Herbs & Functional Foods

How is retail trust index (RTI) calculated?

Brand maturity

Product quality

Sustainability

Supply chain

Innovation

Pricing & value

Market demand

Trend fit

Consumer review insights

Recoup is promising. It has appealing, well-functioning packaging with eye-catching colors, clear product info, and a preferred design. It offers a variety of flavors, and watermelon has good value.

Uniqueness & Strength

The brand stands out with packaging that catches attention, flavor variety that helps drive discovery, and product details that are easy for shoppers to understand.

Repeat purchase

5.85%

5.85% of retailers mentioned repeat customers or repeat purchases.

Sentiment overview

Positive 70%

Neutral 20%

Negative 10%

New Product Launches

600

400

200

Jan

Feb

Mar

Apr

Funding rounds

$1.7M

Round A

last month

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How this brand performs across independent retailers like yours

Velocity and demand shifts before they hit mainstream

Where it stands against direct category competitors