Hot Jiang offers high - quality products with a wide selection, universal appeal, and competitive pricing, which are significant strengths. These qualities can potentially mitigate the issues of low brand recognition and limited market presence. However, the brand suffers from poor packaging and slow sales, likely due to low awareness and local area constraints. To improve shelf performance, category managers should invest in packaging improvement to enhance shelf visibility. In - store demos can be used to generate brand awareness and drive immediate purchase intent. Additionally, targeted promotions in tourist - heavy locations can help overcome geographical preferences and increase market demand.