Hotpot Queen offers high - potential Sichuan condiments with notable strengths. The popularity of specific variants like Crunchy Garlic and Chili Sauce, along with repeat purchases, indicates strong consumer satisfaction. The good packaging and prime shelf placement contribute to its visibility. International appeal also presents an opportunity for market expansion. However, the brand faces challenges such as limited demand, low customer interest, and a lack of sustained sales momentum. Category managers should focus on increasing brand support through sampling events and targeted marketing. To address the limited product variety, new product development could be explored. Additionally, re - evaluating the pricing strategy to reduce price sensitivity and improve market presence will be crucial for enhancing shelf performance and driving long - term sales.