A small number of products arrive damaged or get squished due to packaging flaws

The box is not thick enough, leading to occasional packaging damage that causes products to get squished or arrive damaged, with existing packaging quality issues

The brand has lower familiarity, lacks sufficient in-store demos, and its sales performance has multi-serve variability

There are prominent stock issues including inconsistent product availability, stock-outs and shortages, difficulty in supply and restocking, distribution delays, warehouse placement problems, poor product circulation, and inconsistent supply for both large plain products and single-serve items, alongside poor product availability

There is a lack of large container options and limited product sizes, no additional innovative features mentioned