Joggy, a plant - based energy brand, shows promise with its innovative, great - tasting products in attractive packaging. It has strong brand loyalty, customer enthusiasm, and high demand, which are significant strengths. However, it suffers from limited market presence, brand familiarity, and size options, along with pricing confusion and poor customer service. To enhance shelf performance, category managers should invest in brand awareness campaigns, such as promotional events, to increase market reach. They should also work with the brand to resolve pricing issues and improve customer service. Offering larger size options could attract more customers and boost sales. Leveraging successful collaborations can further elevate the brand's profile in the grocery retail space.