Joydays offers a unique value proposition with competitive ingredients, an innovative and distinct product format, and eye - catching packaging. One of its product varieties is a best - seller, and it has smooth distribution and good product quality, which are strong points for retail shelf placement. However, the brand suffers from high pricing, lack of marketing support, and low visibility, leading to slow sales. Category managers should work with the brand to adjust pricing to be more competitive and develop a comprehensive marketing strategy. Leveraging the unique product attributes can help increase market adaptability and customer traction, thus improving shelf performance and market share.