Kin Euphorics offers non - alcoholic functional beverages with unique formulas, functional benefits, and eye - catching premium packaging. It has a loyal customer base and achieves good sales in four - packs, with competitive pricing. However, the brand suffers from poor in - store visibility, low brand awareness, and weak marketing, leading to low sales performance. To improve, category managers should focus on in - store promotions and marketing support. Staff education can enhance product knowledge, increasing in - store presence. Exploring value options and addressing ingredient potency and unwanted caffeine can also boost consumer appeal and sales.