Koatji's activated plant milk shows significant strengths, such as consistent quality, clean ingredients, and a unique market position, which contribute to high customer loyalty and repeat purchases. The brand also benefits from good supplier relationships and prominent shelf placement. However, it faces challenges like batch inconsistencies, short expiration dates, and low customer awareness. To improve, Koatji should focus on enhancing product information on packaging to address low awareness. It could also work with suppliers to reduce batch inconsistencies and manage expiration dates better. Retailers should consider promoting the brand's unique features and competitive pricing to attract new customers and boost sales, thus leveraging its strengths to overcome weaknesses and increase market share.