Koia’s core strengths as a top-of-mind plant-based protein drink with strong dedicated customer demand, zero expired product wastage, and no required markdowns create low operational risk for grocery retailers, while its reliable replenishment and low damage rates reduce back-of-house labor burdens. To unlock full category potential, category managers can leverage its existing high brand pull to offset gaps in low in-store visibility by adding targeted endcap signage and co-branded promotional displays, introduce 1-2 limited-edition seasonal plant-based flavors to expand its narrow SKU portfolio, and roll out targeted digital coupon incentives to drive higher regular-price sales that lift its current below-benchmark average performance. Pairing these adjustments with optimized stock management will eliminate occasional shortages, protect the brand’s premium value positioning, and capture additional share of the fast-growing plant-based protein drink segment.