Kuli Kuli offers products with high - quality ingredients, appealing pricing, and sustainable packaging, which are significant strengths. Gummies have good sales, and the brand maintains strong in - stock levels. However, it suffers from low customer awareness, slow sales, and a lack of marketing support. To enhance shelf performance, category managers should increase in - store displays and marketing materials. They can use effective sampling methods to introduce new products, especially powders. Adjusting the shelf placement to more visible areas can also boost visibility. Mitigating the high - sugar concern by promoting the nutrient - rich moringa can help attract health - conscious customers. These strategies will help Kuli Kuli stand out in the competitive grocery market and increase its market share.