Lentiful offers a unique plant - based instant lentil meal with good product quality, appealing flavors, and fair pricing. Its packaging stands out, which is a strong asset for shelf visibility. However, it suffers from poor shelf placement, low market share, and slow sales, largely due to ineffective marketing. To improve, category managers should negotiate better shelf positions. They should also invest in marketing initiatives such as product demos, samples, and advertising to boost customer interest. Leveraging the product's uniqueness and good value, these strategies can help Lentiful increase its market share and sales performance in the grocery category.