Mama Teav's shows significant strengths with high product quality, positive taste feedback, and a strong market presence, which contribute to customer loyalty and repeat purchases. The attractive packaging and clean ingredients also enhance its appeal. However, the brand faces challenges such as limited flavor acceptance, high prices, limited distribution, lack of differentiation, and low stock levels. To improve shelf performance, category managers should work with the brand to expand flavor options and product range for broader appeal. They should also negotiate better pricing strategies to overcome the pricing barrier. Additionally, efforts should be made to strengthen distribution channels and ensure consistent stock levels. To stand out in the competitive market, Mama Teav's should focus on developing unique selling points and highlighting its potential for healthier oil. This will help the brand leverage its strengths to mitigate weaknesses and drive better sales in the grocery retail space.