MìLà shows promise with solid product quality, appealing packaging, and positive sales performance, which have fostered brand loyalty and consistent demand. However, it faces challenges such as limited customer reach, high pricing, and lack of product differentiation. To enhance its retail performance, MìLà should invest in sampling campaigns to increase customer reach and awareness. Offering more product variety can address the lack of differentiation. Additionally, improving display presence and increasing promotional activities will help attract more customers and justify the pricing, leveraging its strengths to overcome weaknesses and gain a larger share of the shelf.