Milliways' Super Natural Gum shows significant strengths in the grocery category. Its unique flavor and excellent quality can attract consumers seeking something different and of high - standard. The cute and nice packaging enhances shelf visibility, while placement at high - traffic areas like the front - end register boosts sales. Sampling also leads to good sales, indicating potential for consumer loyalty. However, the non - traditional look of the gum might confuse some customers, and the difficulty in finding it can deter impulse purchases. Category managers should maintain the current high - traffic placement and use the unique flavor as a marketing point. To address the searchability issue, they can provide better in - store signage. Regarding the non - traditional look, marketing can be adjusted to educate consumers about the brand's plastic - free and plant - based features, highlighting its eco - friendly innovation to stand out in the market.