Mumgry has a fundamental strength in product taste, which can be a key differentiator in the competitive snack market. However, it faces significant challenges such as weak market presence, low sales, and expiry issues. To improve, category managers should focus on enhancing market visibility through targeted marketing campaigns and retail partnerships. They could also address the product's stirring difficulty to boost consumer satisfaction. The taste advantage should be highlighted in packaging and promotional activities to attract more customers and increase sales volume, thereby improving the brand's shelf performance and market positioning.