New Primal offers high - quality zero - sugar and low - sugar snacks with a diverse and innovative flavor range, which are popular among customers and fairly priced, leading to fast - selling products. However, it suffers from packaging issues, stock shortages, and a lack of marketing and brand support, causing it to underperform compared to peers. Category managers should prioritize improving the brand's marketing presence, such as by increasing in - store demos and providing marketing materials. They should also work with the distributor to ensure consistent stock availability. Additionally, enhancing the packaging can improve shelf visibility and perceived value, helping the brand stand out in the competitive zero - sugar snack market and boost sales.