Nomad Snacks shows promise with multiple flavors, an ideal bag size, repeat customers, and a competitive price, which contribute to good sales. However, the brand suffers from a lack of promotional activities like flyers, coupons, and demos, a limited SKU, and the absence of a microwave popcorn option. To enhance its market position, category managers should focus on increasing promotional efforts. They can introduce flyers, coupons, and in - store demos to boost customer awareness. Additionally, expanding the product range, especially by adding a microwave popcorn option and new flavors, will attract more customers and improve the brand's shelf performance. The brand's existing strengths in flavor variety and pricing can be leveraged during these promotional campaigns to offset the current weaknesses and drive better sales.